Environmentally friendly entrepreneurship and problems of its definition
2008
Spruge, S., Latvia Univ. of Agriculture, Jelgava (Latvia)
Recently we have been noticing words as 'sustainable development', 'environment protection', 'environmentally friendly' etc more and more often. We understand meaning of those concepts, but there are no unambiguous definitions of these words in literature. Each of these notions includes particular characterizing elements which understanding and characterizing of which make possible to detect correctness of application or context. Sustainability like entrepreneurship is a process which takes place within definite environment around it. Mutual interaction of the processes produces consequences which have to satisfy all the interested parties. Therefore, it is necessary to integrate several science branches to solve this problem- i. e. economics and ecology. Nowadays, environment issues become part of each person, institution, policy and law. Environmental questions are integrated in different fields of economics and entrepreneurship, as well. It is hard to define environmentally friendly entrepreneurship. But there is a flexible definition that could be used in different economical spheres with great variability of economical circumstances, and it is- characterised circumstances would not be secured for a long time, yet. It is complicated to define the concept since this is a value involving process. Values which are sources for idea of sustainable development are based on need to form society satisfying human interests and unthreatening future generations, necessity to secure economical growth including moral, social and ecological aspects.
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