Food quality certification on consumer food choices: consumer research from Izmir, Turkey
2006
Genc, A.
Over the past 50 years, traditional agricultural practices in Turkey have given way to conventional monoculture using pesticides and synthetic chemicals that have led to increasing environmental and human health problems. While traditional agriculture used organic methods, the idea of organic certification is very new in Turkey. These initial projects grew quickly in step with growing markets in Europe and provided benefits for foreign producers, traders and consumers. Besides the growing organic market, consumer attention on safety food and certified food is also increasing. The principal aim of this study is to gain insight into Turkish consumer perceptions of food quality and quality labels that are provided according to European and national standards. In addition, an effort is made to identify the socioeconomic characteristics that influence consumers' willingness to pay (WTP) a premium to buy certified food products. Such information is important for all the market bodies that are involved in the food system including producers, processors, retailers and food regulators, in their effort to rebuild consumer confidence and satisfy consumer demand.
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