Analysis of selling and marketing costs | Analiza prodajnih marketinskih troskova
2008
Maksimovic, G., Fakultet tehnickih nauka, Kosovska Mitrovica (Serbia)
The efficiency of sale and total marketing efforts is in realized production and sale and corresponding profit. Possible profitability can be determinated using analysis of selling and marketing costs. Managers use sale analysis to evaluate curent work and accomplishments, necessary for future planning. The author punctuate that the main objectives of marketing costs analysis are to establish individual contribution to the profit and efficiency of all phases of marketing activity. Informations driven from these analysis are of great importance for planning and implementation, and can influence in decision making of executive sales directors.
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