Research of conditions for introduction of new products on Serbian market with special focus on fruit processing industry. [M.Sc. thesis] | Istrazivanje uslova uvodjenja novih proizvoda na trzistu Srbije sa posebnim osvrtom na industriju prerade voca. Magistarska teza
2008
Adzic, V.
The need for juices, which belong to the group of functional products, was recognized in fruit processing industry on Serbian market. In this Master thesis, we will try to verify that it is reasonable to introduce new nonstandard product in current product portfolio by existing methods and technique with by which standard - conventional products are introduced on market by Nectar company, as well. The target of research is to determine the consumers needs and market potential for new products and define the added value for consumers (functional products) and guidelines for inovative, developing, production and marketing decisions in sector of fruit processing. Available data are taken from the latest published editions, web pages and the very research. By suggesting and proving hypothesis, it is justified to enlarge the assortment by introducing new nonstandard products.
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