Capability assessment of farm radio station AM 1836, Department of Agricultural Extension in 2006 | การประเมินศักยภาพสถานีวิทยุกระจายเสียงเพื่อการเกษตร AM 1386 กรมส่งเสริมการเกษตร ปี 2549
2008
Praderm Chumjai(Kasetsart University. Bangkhen Campus, Bangkok (Thailand). Faculty Of Agricultute. Department of Agricultural Extension and Communication) E-mail:[email protected] | Pichai Tongdeelert(Kasetsart University. Bangkhen Campus, Bangkok (Thailand). Faculty Of Agricultute. Department of Agricultural Extension and Communication) | Savitree Rangsipaht(Kasetsart University. Bangkhen Campus, Bangkok (Thailand). Faculty Of Agricultute. Department of Agricultural Extension and Communication) | Sirivoranuch Kaellberg(Kasetsart University. Bangkhen Campus, Bangkok (Thailand). Faculty Of Agricultute. Department of Agricultural Extension and Communication)
Capability assessment of the radio station for agriculture had main objectives as follows: the capability on listeners' accessibility, listening results, opinions of the radio station staffs and program producers.The evaluation results showed that most listeners were males at the age above 52 years. They moderately received clear signals from the station and the most listening program was about the agricultural knowledge broadcasting in the early morning. The most useful program was on sufficiency economy. To the part of the station staffs' opinion, it was found that responsibilities were agreed upon the framework of the station. There were plans for conducting the station activities and the wise and efficient use of equipments and tools. The main suggestion from the staffs was there had to be the development and expansion of staff knowledge and experiences. Most radio program producers had problems in running radio programs at the low level.Their suggestions included the station showed the transmission into the digital system.
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