The Influences of Changes in Macro-Environments on Hotel Sales: Cases of Deluxe Hotels in Gyeongju City
2008
Son, E.H. (National Academy of Agricultural Science, RDA, Suwon, Republic of Korea), E-mail: [email protected] | Park, D.B. (National Academy of Agricultural Science, RDA, Suwon, Republic of Korea)
Generally, tourism environments are classified as macro or micro environments. Hotel revenues are influenced directly and indirectly by macro and micro environments. This study aims to examine the determinants of the change in macro-environments on hotel revenue. The explanatory variables in this research were wage, exchange rates (ER), consumer price index (CPI) and seasonality. The results of this study were as follows; The CPI and ER significantly affected the hotel food and beverage sales. The seasonality (summer and autumn) and wage significantly affected the hotel room sales. Wage and seasonality (summer and autumn) also significantly affected the total sale on the hotels.
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