Future of beef market in Latvia – consumers’ issues and demand
2010
Popluga, D., Latvian State Inst. of Agrarian Economics, Riga (Latvia) | Spogis, K., Latvia
Consumer interests largely appear in demand for a certain product, which in this study is beef. However, consumers demand regulates or influences the production amount, dynamics, and development directions of this product. Therefore, the changing demand of consumers impacts beef production. Global tendencies show that beef production output in the past twenty years has sharply and consequently decreased in the structure of total meat production. It characterises also the structure of meat consumption. The paper focuses on factors affecting beef purchasing decisions in Latvia. The effect of socio-economic and demographic characteristics as well as other influences on preferences was estimated as they affect beef purchasing decisions. The study results showed that the majority of consumers did not like either the taste or smell; hence beef compared with pork is still relatively new food product to Latvia’s consumers and some of them are not used to the flavour and taste of beef products. Also the relatively high price of beef and consumers’ unfamiliarity with its cooking methods are the main limitations for beef consumption when compared with other types of meat.
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