Analyzing the role of agricultural extension services in mango production and marketing with special reference to World Trade Organization (WTO) in district Multan
2010
Hussain, D.A. (University of Agriculture, Faisalabad (Pakistan). Dept. of Agricultural Extension) | Butt, T.M. (University of Agriculture, Faisalabad, Depalpur Campus, Okara (Pakistan)) | Hassan, M.Z.Y. (Agricultural Extension Dept., Muzafarghar (Pakistan)) | Javed, A. (Mirpur Univ. of Science and Technology (Pakistan))
Mango is one of the main fruit crops of Pakistan, but it is under the threat of world trade organization (WTO). For this purpose, the present study was conducted to analyze the agricultural extension services in mango production and marketing with special reference to WTO in district Multan. The population of the study consisted of all mango growers, Agriculture Officers (Extension), research staff of Mango Research Station Shujaabad, arhtees and mango experts of district Multan. But in this manuscript following specialists were selected as respondents all the Agricultural Officers (10), one Executive District Officer, one District Officer, three Deputy District Officers and one Horticulturist in the selected tehsils on census basis thus making total number of 16 respondents. The research findings indicate that an overwhelming majority of the respondents were aware of WTO. It was concluded that awareness level of the respondents about the vari ous agreements related to WTO was low and in some cases it was zero. The positive impact of WTO as identified by the respondents was that it will be helpful in providing finished product at the doorsteps of consumer and safe to human and animal health, but on the other hand the main threat of total command over markets by developed countries through their higher technology and well equipped industry especially related to mango fruit and its byproducts.
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