The role of producers' associations in the valorisation of traditional products: An Italian North-West poultry and rabbit breeds Consortium
2008
Lazzaroni, C., University of Torino, Grugliasco (Italy). Department of Animal Science | Moriano, G., Consortium for Protection of Piemontese Fawn Hen, Saluzzo White Hen and Carmagnola Grey Rabbit, Asproavic Piemonte, Carmagnola (Italy)
The valorisation of traditional methods of production can be useful not only for the survival and recovery of local breeds but also for economic purposes and to guarantee higher incomes to breeders interested in a more sustainable livestock production. To achieve such objectives requires time and money to support the breeders, as well as an organized structure to market and promote the products. The amount of local breeds still reared in Italy is few in number: in the North West (Piemonte region) there are only two poultry breeds (the Piemontese Fawn Hen and the Saluzzo White Hen) and one rabbit breed (the Carmagnola Grey Rabbit). After years devoted to increasing the numbers of these animals as well as improving their productive performances, now a Producers' Association has been established to improve the marketing strategies for these three breeds
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