Стратегия организации сбытовой деятельности на перерабатывающем предприятии: практический опыт
2009
Kireenko, N., National Academy of Sciences, Minsk (Belarus). Institute of System Studies in Agro - Industrial Complex
Trade promotion system assumes appliance of a strategy that embraces both the choice of economically effective channels of the goods distribution and direct sales. The research paper deals with the essence of the sales strategy in processing industry, its goals and prerequisites of successful sales related to life cycle and actual state of sales organization on the market. Complex approach was applied to analyze sales activities of the open joint stock company Agricultural and Industrial Financial Corporation Zhlobinsky Meat Processing and Packing Factory. There were offered measures of selective distribution aimed at embracing the target domestic and foreign markets, ensuring stabilization and sales increase. There were grounded strategic lines of the improvement of the policy that deals with promotion and sales system of a processing enterprise. These lines aim at keeping the current market share, occupying new markets and providing income increase
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