Media-mix: A powerful communication tool for imparting nutrition education among rural women
2010
Sharma, Arpita | Rathore, Surya | Bhardwaj, S.B.
The scientific messages related to health or various aspects can be transmitted through communication media among the rural women. Though this is an era of Information and Communication Technology but still women being a weaker sex suffer from a lot of health related problems due to lack of information media. Among all these media, it is difficult to say which media is most effective among rural women for nutrition education. Present investigation is an attempt to give scientific information related to health effectively among rural women through media-mix in Rudrapur block of Uttarakhand. Booklet plus Power point presentation was used as media mix for communicating message among rural women. Interview schedule was used for data collection. The findings suggested that knowledge was increased through media-mix.
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