A survey of consumer and retailer opinions on hogget branding [Western Australia].
1987
Frapple P.G.
The major findings of the surveys were: 12 percent of retail butchers did not know that hogget was branded and 59 percent sold no hogget; 3 of the 4 supermarket chains surveyed reported substantial increases in the number of hogget carcasses sold per week since the introduction of the branding scheme; 30 percent of consumers surveyed could not correctly describe hogget; 37 percent of respondents who could describe hogget, knew that it was branded; hogget consumption was low with only 24 percent of consumers surveyed buying hogget at least once per month; and comparisons of wholesale prices of branded hogget and unbranded sheep carcasses, indicated a premium was paid for hogget.
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