Sweet potato marketing in selected urban centers in the Philippines. Working Paper no. 89-17.
1989
Amestoso F.J. | Roa J.R. | Truong Van Den
The daily consumption of fresh sweet potato roots in the surveyed areas, except Dagupan City [Philippines], is considerable with over a ton in Tacloban City, 2.5 tons in Cebu City and 5-8 tons in Manila. The geographic flows of sweet potato from the production site to the surveyed markets were identified. Areas where sweet potato has been grown for commercialization are Dulag (Leyte), Baloi (Iligan), Afga (Butuan), Paniqui (Tarlac), Lucban (Quezon Province), and Tagaytay (Cavite). Farmers and consumers are linked by chain assemblers and wholesalers who supply sweet potato roots to the retailers for the market. Prices vary with seasons, variety and root sizes and increase by 30-40% during summer months when the problem of weevil infestation is prevalent in the farms. Sweet potato varieties with slightly sweet and slightly dry or wet characteristics after boiling are apparently preferred by consumers. Roots are mainly consumed in fresh form as boiled, camote cue, and traditional delicacies. Production of sweet potato can be increased by introduction of improved production technology and expansion of hectarages. However, the markets for fresh roots set the limit. It is obvious that potentials of sweet potato would be fully explored with development of processing industry.
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