A COMPARISON OF CONJOINT RATINGS AND RANKINGS: AN APPLICATION FOR PASSIVE USE VALUES OF FOREST HEALTH
1999
Haefele, Michelle A. | Loomis, John B.
This paper tests the equivalence of conjoint ratings and rankings to estimate the values of prevention of forest pest infestations. It was found that rankings constructed from ratings were not statistically different from actual rankings. This implies that the easier ratings format can be used in conjoint analysis.
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