Farmers' perception on durian innovative: a case study of certified orchards growers in Chanthaburi Province, Eastern Thailand
2010
Thardphaiboon, P., Kasetsart Univ., Kamphaeng Saen Campus (Thailand). Facultry of Agriculture | Aungsuratana, A., Kasetsart Univ., Kamphaeng Saen Campus (Thailand). Dept. of Agricultural Extension and Communication | Wanichkul, K., Kasetsart Univ., Kamphaeng Saen Campus (Thailand). Faculty of Agriculture | Wattana, J., Kasetsart Univ., Bangkhen Campus (Thailand). Dept. of Vocational Education | Aroonrungsikul, C., Kasetsart Univ., Kamphaeng Saen Campus (Thailand). Central Lab. Greenhouse Complex
Ther objectives of the study were to determine 1) some personal background of durian growers, 2) their perception including knowledge, attitude, and practices regarding durian innovative, 3) relationship between some personal background of durian growers with their perception, and 4) constraints and recommendations in durian innovative. The research methodology was done through in-depth interviews scheduled with stakeholders and 71 durian growers whose orchards have been certified through GAP [good agricultural practice] by the Department of Agriculture, the Ministry of Agriculture and Cooperatives, Thailand. Descriptive statistics were presented in percentage and arithmetic means. Inferential statistics to test the hypothesis was Pearson product moment correlation coefficient. Testing the reliability of knowledge and practices were obtained through the KR-20 and the KR-21 with the reliability of 0.78 and 0.72, respectively. The semantic differential scaling methods of two attitude innovatives were obtained by internal consistency through Cronbach's alpha with the reliability of 0.71 and 0.83. The findings revealed that average cultivated area was 36.42 rai (5.83 hectares) per household. Average of durian cultivation experience was 25 years. Average income from durian cultivation was 409.505 baht (US$11,700.14, 1 US $=35 baht) per year. Most durian fruits were sold to the dealers at the orchard. Most corrected knowledge and appropriate practices were added water application to 85% of evaporation rate from the class A evaporation pan at 10-11 weeks over fruit duration. Most agreed opinions were harvesting day estimations after full bloom including 'MONTHONG' at 110 days. 'CHANEE' at 100 days, and 'KRADUM THONG' at 80 days. Positive factors affecting knowledge and practices on durian innovative were cultivated areas, durian cultivation experiences, number of group belonging, number of marketing channel, and durian production planning. Positive factors affecting attitude on durian innovative were durian cultivation experiences and number of marketing channel. Most constraints were less niche market in domestic demand. Most recommendations were urgent measures in order to get rid of immature durian fruits in the market.
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