METHODOLOGICAL APPROACH TO ESTIMATION AND CONTROL OF THE ECONOMIC EFFECTIVENESS OF COMPETITORY STRATEGY OF THE INDUSTRIAL ENTERPRISE | Методологический подход к оценке и контролю экономической эффективности конкурентной стратегии промышленного предприятия
2013
Glukhikh L. V.
The article is dedicated to the characteristic of the interrelation of the processes of competition and uncertainty as the base determinant, which determines the result of the economic activity of industrial enterprises. The analysis of the meaningful value of competition has been carried out; the idea of the examination of competitory processes as the element of market medium, which amplifies the uncertainty of the environment of industrial enterprise and requiring strategic approach to control in the part of formation and realization of the competitive advantages has been advanced and substantiated
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