Формирование конкурентной стратегии перерабатывающего предприятия
2012
Lagodich, L.V. | Markusenko, N.M., Belarus State Economic Univ., Minsk (Belarus)
There was presented a comparative analysis and ways of development of competitive strategies of national and foreign manufacturers of confectionery production at the market of the Republic of Belarus and at some foreign markets. In course of the study there was analyzed the formation of branded, price and distributive strategy OJSC 'Kommunarka' (Belarus). The main tendencies of formation and development perspectives of confectionary market in Belarus were stated. There was presented a statistical analysis of confectionery products production, import and export in Belarus. There was given a comparative characteristic of a confectionary range of products producec in OJSC 'Kommunarka' (Belarus) and in some factories in Ukraine and Russia.
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