Impact of bird flu on demand of chicken meat in Faisalabad
2011
Hussain, M. (University of Agriculture, Faisalabad (Pakistan). Dept. of Agricultural Economics) | Ghafoor, A. (University of Agriculture, Faisalabad (Pakistan). Dept. of Marketing and Agribusiness) | Saboor, A. (University of Arid Agriculture, Rawalpindi (Pakistan). Dept. of Agricultural Economics and Economics) | Zia, S. (Department of Pest Warning and Quality Control of Pesticides (Research), Faisalabad (Pakistan)) | Ishaque, M. (University of Agriculture, Faisalabad (Pakistan). Dept. of Forestry)
This paper seeks to identify the major factors affecting consumer demand of chicken meat in context of bird flu epidemic. Data were collected by personal interview method from the consumers of chicken meat, selected randomly from the Faisalabad city. The impact of independent variables (education, age, family size, income and dummy variable) was estimated using logit regression analysis. The highest odd ratio (1.60) was found for the dummy variable used to capture effect of low income on consumer demand for chicken meat followed by family size (1.45), education (-0.98), income (-0.96) and age (-0.91). The study emphasizes the role of public and private regulatory authorities to take measures for controlling bird flu and rumors related to it which shake confidence of consumers in purchasing chicken meat.
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