Marketing Status and Countermeasure for Korean Rice Export in Australia and New Zealand
2014
Park, P.S., National Institute of Crop Science, RDA, Jeonju, Republic of Korea | Park, S.H., National Institute of Crop Science, RDA, Jeonju, Republic of Korea | Park, S.Y., National Institute of Crop Science, RDA, Jeonju, Republic of Korea
As the medium-long term prospects of rice demand and supply in South Korea, rice would be over-stocking. The rice consumption per capita has decreased annually and the import of rice will be increased continuously. In order to develop and improve the Korean rice industry and strengthen its competitiveness, it is necessary to promote rice export. This study aimed to investigate and analyze the present marketing status of exported Korean rice in Australia and New Zealand. The data from rice consumers, buyers and traders in two countries were collected. This study would provide valuable information for making countermeasures rice export and strengthening competitiveness of the Korean rice. The main results are as follows. 1) More than 80% of Australian rice is exported abroad(many countries), the remains are consumed to domestic market. Imported rice is from Thailand, India, Pakistan, USA, Vietnam, Korea and others; 2) Main considerations in purchasing rice for Korean residents in Australia are quality(50%), price(17%), production area (17%). Therefore it is very important to maintain high quality and low price for expanding Korean rice export; 3) In addition, in New Zealand, price competitiveness of Korean rice is one of the important factors for export; 4) The two track strategy is needed, high-price for quality rice and low-price rice. Collection of detailed information on rice market by country and promotion activities for those countries are necessary.
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