Practical aspects of business model application in veterinary activities
2015
Asmenskaite, L., Lithuanian Univ. of Health Sciences, Kaunas (Lithuania) | Astromskiene, A., Aleksandras Stulginskis Univ., Akademija, Kauno reg. (Lithuania)
In the article, following the theoretical aspect, there is analyzed the business model canvas and there is presented the business model classification involving the discussion related to the particularity of veterinary activities. The research aim is after having summarized theoretical aspects of business models, to disclose business model application peculiarities in veterinary activities. In order to disclose the business model application peculiarities in veterinary activities and to supplement the research by other authors, there was disclosed the peculiarity of veterinary service and there was completed the most relevant business model analysis allocated to the development of veterinary activities. Having systematized the business models introduced in different sources it was noticed that there had not been found any business models which were named as ones being unambiguously relevant to veterinary activities. There have been accurately analyzed application possibilities of the business model canvas for the analysis and development in veterinary service activities.
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