Intangible cultural heritage in promotion of development of location
2016
Smuka, I., Vidzeme Univ. of Applied Sciences, Valmiera (Latvia);Latvian Academy of Sport Education, Riga (Latvia)
At the times of modern technologies, a contemporary traveller differs from a traveller ten years ago. Tourist’s motivation and desire for adventure has changed. In the past ten years culture and tourism relations have been one of the main drives promoting growth of the tourism industry. Therefore, the use of intangible cultural heritage in tourism and research would be topical. The aim of the present research is to determine the impact and describe the use of intangible cultural heritage in tourism on the local community and location. The question of the research: What is the impact of the use of intangible cultural heritage on development of the territory? The author of the research used theoretical (studies of scientific literature, analysis of documents, analysis of international experience) and empirical research methods (partly structured interviews, observations). Eight culture experts from Latvia and Poland were interviewed during the research. The author also analysed 23 laws, regulations, binding documents in the Latvian, Lithuanian, English, Spanish and Polish languages. After analysing data of literature sources and interviews, it can be said that the activities and events organized in Latgale culture centres are quite uniform and similar. There is not much attention paid to intangible cultural heritage as a tourism product. Preservation of intangible heritage promotes awareness of the community’s national identity, promotes the economic and social development of the location in a long term.
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