Importance of territory marketing and its symbols: case study of Talsi municipality [Latvia]

Sunina, L., Latvia Univ. of Agriculture, Jelgava; Rivza, B., Latvia Univ. of Agriculture, Jelgava

Importance of territory marketing and its symbols: case study of Talsi municipality [Latvia]

2016

Sunina, L., Latvia Univ. of Agriculture, Jelgava (Latvia) | Rivza, B., Latvia Univ. of Agriculture, Jelgava (Latvia)

The aim of the article is to analyse the significance of territory and its symbol marketing in the promotion of territory attractiveness and development. Basing on different opinions, stated in the scientific literature, the article presents the role of territory marketing in the establishment of place attractiveness, underlying different symbols of the current territory. The article studies Talsi municipality and its symbols as elements for establishing image attractiveness, revising different symbol groups that emphasize municipality in total, not only Talsi town as a centre of the municipality. Survey that was provided both to residents and visitors of Talsi municipality showed different results in identification of symbolic elements in municipality that could be the reason why current activities in territory marketing are not quite successful. Therefore, there is a necessity for a territory marketing strategy in the municipality, where the opinion of tourists about symbols of the municipality would be taken into consideration.

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Mots clés AGROVOC

case studies commercialisation desarrollo regional desarrollo sostenible economic environment entorno sociocultural environnement socioculturel latvia letonia lettonie marketing mercadeo regional development rural areas site factors sociocultural environment sustainable development urban areas zonas rurales zonas urbanas zone rurale zone urbaine

Informations bibliographiques

Publié dans

proceedings of the international scientific conference

Numéro 43/2016 ISSN 1691-3078

Editeur

[Latvijas Lauksaimniecības universitātes Ekonomikas un sabiedrības attīstības fakultāte]

Pagination

p. 223-230

D'autres materias

Developpement durable; Estudios de casos practicos; Etude de cas; Contexte economique; Caracteristicas del sitio; Facteur lie au site; Developpement regional; Entorno economico

Langue

anglais

ISBN

978-9984-48-225-5

Type

Conference; Summary; Web Site; Ams

Conférence

International Scientific Conference: Economic Science for Rural Development, 17, Jelgava (Latvia), 21-22 Apr 2016

Sur AGRIS depuis: 2016-10-15

Format: AGRIS AP

Fournisseur de données

Cette notice bibliographique a été fournie par Fundamental Library of Latvia University of Life Sciences and Technologies