Rural tourist profile in the Czech republic
2017
Peruthová, Astrida (Mendel University, Brno (Czechia))
Tourism as an industry has so many types (urban tourism, rural tourism etc.). On the base of this there are also different types of visitors. Every single visitor has another motivation for visiting destination. They prefere another type of season for their trips, choose other types of accomodation or has different budget for their visit. This article wanted to find, who is the typical rural tourist in the Czech Republic. The research was based on domestic tourists. Our research is only at the beginning, 283 respondents were asked. The strongest motives for traveling to the rural tourist destination are natural beauty, relaxation and experiences. The most frequent activities are hiking in nature, typical summer activities like swimming or windsurfing etc. and visiting historical and cultural monuments. Typical rural tourist uses a car to travel to the destination and stays in the guest house. Visitor usually spend between 2 and 3 days in the rural tourist destination. This data are very important, because it is neccesarry to know, who is typical visitor of this type of destination. On the base of this data, it is possible to make some marketing strategy and better comunicatet with visitors. If the destinations will know what visitors want to, they can better manage their offers.
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