Zainteresovanost potrošača prilikom kupovine meda i proizvoda od meda / Consumer interest when buying honey and honey products
2015
Otović, Slavica ( Opšta bolnica Vrbas, Vrbas (Srbija)) | Miličić, Željka (Poljoprivredna škola sa domom učenika Futog, Futog (Srbija))
Honey and honey products fall into food or medicinal products and low value when purchased with a limited interest, with no significant cognitive dissonance, but with more frequent search for information about the product. The interest when shopping increases the concern for the health of consumers, which is conditioned by the risk of buying fake or not substantiated quality product that is distributed or stored in improper conditions. By analyzing the frequency of purchase, emphasizing the strongest ascijacije, determining importance in the diet and treatment, can get information about the lifestyle as well as the impact of marketing mix in consumer behavior, and increasing the demand
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