Primena marketinga u cilju iznalaženja optimalne strategije proizvodnje i plasmana voća na međunarodnom tržištu / Applying marketing in order to find optimal strategy for the production and placement of fruit on international market
2015
Tomašević, Dejan (DT-Consulting, Novi Sad (Srbija)) | Veljković, Biljana (Agronomski fakultet, Čačak (Srbija)) | Milić, Dušan (Poljoprivredni fakultet, Novi Sad (Srbija))
This paper analyzes the possibility of applying marketing in order to create an optimal fruit production strategy in the Republic of Serbia and place primary and secondary fruit products on the international market. The application of the marketing concept means that the manufacturer will produce only goods required and needed by consumers on the targeted market. Insisting on high market values and quality of the products results in a successful presentation on the selected market and in the achievement of the projected profit. The basic precondition for the successful presentation on the selected market along with the satisfaction of the consumer's needs is the application of an optimal marketing strategy. When choosing the right marketing strategy, it must be taken into consideration that defined market factors, such as supply and demand, have not been the key indicators of fluctuation and absorption power of the food markets in developed countries for quite some time now, or in other words - there are number of factors which indicate that each market demands a special strategy.
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