Metodi procene imovinske štete kod povrede žiga / Methods of evaluation of material damages of trademark infringement
2015
Tica, Nedeljko (Poljoprivredni fakultet, Novi Sad (Srbija)) | Zekić, Vladislav (Poljoprivredni fakultet, Novi Sad (Srbija)) | Milić, Dragan (Poljoprivredni fakultet, Novi Sad (Srbija))
High importance of brand can be noticed easily in a contemporary market economy. The basic form of brand is certainly a trademark, which helps to identify products, merchandise or services of a particular source from those of others. Simultaneously with the affirmation of brand, it is present the act of their unauthorized use or infringement. Based on this act, the owners of brands can suffer great damage. Having in mind that trademarks, as visual signs of brands, are entitled to legal protection, the necessity to estimate damage, if determined that some brands or trademarks have been used without authorization, is often present. Unauthorized use of trademarks can lead to pecuniary and non-pecuniary damage. In the process of evaluation of damage, it is possible to use the following methods: distinguishing method, method of lost profit, method of reasonable royalty.
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