Osnovne karakteristike direktne prodaje poljoprivredno-prehrambenih proizvoda / basic characteristics of direct sale of agricultural and food products
2016
Zarić, Vlade (Poljoprivredni fakultet, Beograd-Zemun (Srbija)) | Rakonjac, Svetlana | Urošević, Marija
Direct selling is a centuries old practice that has helped many successful organi- zations today. There are numerous forms of direct sale of agricultural and food products whose common characteristic is that they shorten the distance and lead to the direct contact between pro- ducers and customers. Getting involved in direct distribution channels, farmers can gain higher selling prices, better control of their products and a range of other benefits. This distribution method is more suitable for agricultural products which do not require further process- ing such as fruits and vegetables, and the regulations related to them are the smallest indeed. Thus, direct sale pro- ducers can increase their market share in consumer prices and avoid intermediar- ies in the distribution chains. However, direct sales carry a certain level of leg- islation risks and uncertainties due to variations in prices and quantities that are not fixed as in contracted produc- tion. There are more and more consum- ers who are interested in local purchases of fresh and healthy ingredients. In or- der for direct sale to be successful, it is not enough just to offer a high quality product, but the interaction between producers and consumers and a number of other circumstances have a crucial in- fluence too.
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