Tourist profile in Zemgale [Latvia]
2018
Eglite, A., Latvia Univ. of Life Sciences and Technologies, Jelgava (Latvia) | Klauza, L., Latvia Univ. of Life Sciences and Technologies, Jelgava (Latvia)
Nowadays competition in tourism increases both in the supply of tourism services and with regard to the ways tourists are attracted. In order that Zemgale region can compete with the other regions of Latvia, growth in the tourism industry has to be promoted by engaging local authorities and the local public. According to statistical data available to Zemgale planning region specialists, mostly domestic tourists travel in Zemgale region. The research aim is to assess the profile of a tourist in Zemgale and opportunities for the attraction of potential tourists. The research analysed the most popular tourism objects in Zemgale and the opinions of tourism specialists on the existing situation and prospects for the tourism industry in the region. A tourist in Zemgale is mainly a one-day traveller. Nature tourism objects are mainly visited by families with children or schoolchildren groups. The main prospects for Zemgale region in tourism are associated with the development of new, innovative tourism products or services.
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