Risk communication in animal disease outbreaks and emergencies
2020
Risk Communication by the State Veterinary Service plays an important role in disease risk mitigation and is an integral part of risk management during animal health emergencies and zoonotic outbreaks. Effective communication recognises its unique functions as complementary to, but unique among, the other non-communication functions required during an emergency or outbreak response, such as, logistics, epidemiology and finances. Communication is uniquely positioned to build knowledge, influence attitudes, raise awareness, build perceptual associations between recommendations and stakeholders’ or audiences’ values, customs, and beliefs. Furthermore, effective communication focusses on the outcome for the audience or stakeholder, rather than on the activities of the State Veterinary Service or its partners. This publication is based on a Risk Communication Strategy that the FAO Animal Health Emergency Centre for Transboundary Animal Diseases (ECTAD) in Myanmar developed for the Ministry of Agriculture, Livestock and Irrigation (MoALI), Livestock Breeding and Veterinary Department (LBVD) of the Republic of the Union of Myanmar. The Warning Project, a not-for-profit company specialising in risk communication, led this strategy development in Myanmar. The Myanmar Risk Communication document is edited in this version to make it applicable to State Veterinary Services in other countries.
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