Assessment of the supply key agricultural products in CALABARZON [Cavite, Laguna, Batangas, Rizal, Quezon, Philippines] and assessment to determine the opportunities of major markets in the National Capital Region and CALABARZON
2018
Gordoncillo, P.U. | Quicoy, C.B. | Delos Reyes, J.A. | Bathan, B.M. | Molina, I.R. | Manipol, N.E.P. | Pingul, M.O. | Estadilla, R.J.C. | Opulencia, MG.M. | Mawiag, F.S. | Sumaya, S.G. | Buenaseda, R.D.Q.. | Salvador, A.C. | Lucero, B.A.G
Region IV-A [Cavite, Laguna, Batangas, Rizal, Quezon, Philippines] is a major food basket for the National Capital Region and provides the food requirement of its local people. It is important to assess the supply of key agricultural products produced and traded in CALABARZON and determine the market opportunities of major markets in the region and NCR to ensure that the marketing of these products is both effective and efficient. Market information plays a vital role in improving the efficiency of marketing where both sellers and buyers get access to relevant and updated price data and other market information. This study commissioned by the Department of Agricultural Regional Field Office IV-A aimed to appraise major agricultural markets and to pilot a marketing information system. It specifically aimed to draw the product and geographical flows of the major agricultural products traded in the selected markets in CALABARZON and NCR; analyze the trends in the production, consumption, and prices of selected agricultural products; assess the provision of support services in the agricultural marketing chain; evaluate the existing market information system in the area; and pilot a market information system in one selected market in CALABARZON. The study covered 10 agricultural markets in CALABARZON and NCR namely: Tagaytay Mahogany Market in Cavite; Mercado de Calamba in Laguna; Primark Lemery Market, Tanauan City Trading Post and Public Market, and Padre Garcia Livestock Auction Market in Batangas City Malll of Antipolo in Rizal; Sariaya Public Market and Lucena Fish Port Complex in Quezon; Divisoria Market in Manila City and Balintawak Market in Quezon City. Whereas, the agricultural products covered in the study include cereal-rice, and yellow corn (cracked and grits); root crops-ubi and cassava; vegetables-eggplant; okra, squash string bean, wild chili, garlic, onion (bulb, leeks, and spring), ginger, tomato, bitter gourd, black pepper, finger pepper; plantation crops-coffee and cacao; fruits-banana (Lakatan, Latundan, and Saba), pineapple (Formosa and Hawaiian) and carabao mango; livestock- beef and dairy cattle; poultry-chicken meat and chicken egg, swine- pork; and fisheries-roundscad, tilapia, milkfish and tuna. Demand estimation using market build-up method was employed by obtaining the volume procured of sampled retailers for the last seven days. At least 30 percent of the total retailers per commodity per market were randomly selected as respondents for the market build-up. Results revealed that majority of rice in CALABARZON were mostly sourced from Oriental Mindoro and Central Luzon Region, particularly in BUlacan and Nueva Ecija. Meanwhile, yellow corn mostly came from Batangas and Bulacan. Cassava in Divisoria, Tanauan, and Tagaytay were mostly sourced from Batangas and Oriental Mindoro, while cassava in Balintawak came from Isabela. Supply of cassava in Antipolo, Calamba and Sariaya were all sourced within their province. Ubi from Balintawak, Antipolo, Tagaytay, and Tanauan were also sourced from Batangas. Eggplant, bitter gourd, squash, okra and string beans in Balintawak and Divisoria were produced mostly in Bulacan, Nueva Ecija, Nueva Vizcaya, and Pangasinan. Majority of coffee sold in Balintawak, Tagaytay, Lemery and Tanauan were produced from Lipa City, Batangas. Cacao in Lemery and Tagaytay were both sourced within the respective province. Beef sold in the major agricultural markets were procured mostlt from Padre Garcia Auction Market in Batangas. Pork, on the other hand, was sourced from Batangas province and Central Luzon region, particularly from Tarlac and Bulacan.
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