Consumption trend of organic product and determination of consumer profile: A case study of Sakarya
2014
Varoglu, S.T.
In this study of organic agricultural products in the world and the situation in Turkey , the market structure and consumer profile are discussed. Research in the province of Sakarya in the determination of the consumption trends of consumers of organic products and some marketing study of the properties intended , therefore, in the province of Sakarya total of 250 consumers in the markets of organic products obtained data were evaluated by a questionnaire .Research data , random sampling method , the correlation coefficient , the Shapiro-Wilk analysis and chi- square test is tried . According to the results obtained from the analysis of data consumers to determine attitudes and behavior towards organic products , organic products in Turkey and the consumer profile of the structure of the market potential for the development of improvements were made to obtain .According to the survey , education level, and income level is high, middle age and older consume organic products are consumer groups . Confidence in organic products , organic care about the health effects of their products , traditional products and organic products to reduce the price gap with ease of access to and consumption of organic products are among the contributing factors . On the other hand, the low number of varieties of organic products , inspection and certification of consumer awareness regarding avoid and marketing are among the major problems . Marketing margin to be in favor of consumers , advertising activities and work to be done to inform consumers of organic products consumption will increase .
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