ESTUDIO DE MERCADO DE PRODUCTOS LÁCTEOS EN EL MUNICIPIO DE SANTIAGO IXCUINTLA, NAYARIT
2017
Chavarín Rodríguez, Salvador | Gomez Ortega, Karina | Navarro Medina, Gabriela Socorro | Quesada Ruiz, Alejandra | Rodríguez García, Armida Margarita | Villarreal Banuelos, Erixander
This market study is part of the close collaboration between Universidad Tecnológica de laCosta and the productive sector. The objective was to determine the feasibility of expanding themarket of the dairy products produced by the company named Villahgo, towards themunicipality of Santiago Ixcuintla Nayarit.There were applied 117 surveys to calculate the sample set at a maximum error margin of 8%,working with 92% level of confidence. Data collecting was randomly picked from the chosenneighborhoods. It was determined that most households in the city of Santiago are used toconsume dairy products due to flavor and nutritional values. The fact that some percentage ofpeople do not consume dairy products due to lactose intolerance, was also detected; therefore itwas determined that the expansion of the company Villahgo is in fact feasible.Keywords: Dairyproducts, marketing, Santiago Ixcuintla.
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