Green Purchasing: Past, Present and Future
2022
Saddam A. Hazaea | Ebrahim Mohammed Al-Matari | Khaled Zedan | Saleh F. A. Khatib | Jinyu Zhu | Hamzeh Al Amosh
In recent years, discussions on green purchasing have increased; most studies were concentrated in developed countries, with limited studies conducted in developing countries. This study aims to systematically analyze studies that have discussed green purchasing. Using the Scopus database, 142 studies from 61 journals published during the period 1998 to 2021 were analyzed. Our analysis focused on three fundamental aspects: the determinants, the effect of green purchasing, and exploring the theoretical foundations and the most common theories that the studies relied on. The analysis results focused on researchers’ demographic and physiological determinants based on the theory of planned behavior. There has been a development in discussing the determinants related to products and marketing and social and environmental determinants in recent years. The analysis results of the studies that addressed green purchasing show that green purchasing contributes to sustainable development. This study contributes to decision-makers by identifying the mechanisms of persuasion that motivate consumers to buy green products and provides a clear picture of the contribution of green purchasing to improving company performance and thus achieving sustainability, which encourages stakeholders to devise policies, promotional, and marketing strategies through which they can attract consumers.
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