Innovation in paddy planting by adopting System of Rice Intensification (SRI)
2015
Kamal Ab Hamid | Nor Azni Ahmad | Zakirah Othman
The Malaysia Government is committed to achieve 100% self-sufficiency level of domestic rice consumption in 2020. Currently, local rice productions are insufficient to meet the growing domestic demand of 30 million of its citizens, and the international food trade drew millions of Ringgit out to foreign countries. Local paddy farmers have to increase their production by adapting innovation and technology in agriculture. System of rice intensification (SRI) is an innovation in rice cultivation practices that have the potential to increase productivity, reduce costs, reduce water usage and balance the ecosystem. SRI method underwent many field experiments in world's major rice-producing countries. However, this method is still in preliminary stage in Malaysia and not widely known. Therefore, it is important to introduce the SRI method effectively at the micro level in order to start the adoption process. This paper aims to discuss the factors that promote and accelerate the process of diffusion and adoption of innovations within the social system, particularly in the rice agriculture sector. Lastly, an effective strategy will be developed through an understanding of the characteristics of adopters of innovations to accelerate the process of innovation diffusion among farmers
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