Study of Marketing Margin and Marketing Efficiency for Greenhouse Crops (Cucumber and Pepper) in Tartous Governorate / Syria.
2013
lin almqddm | Ali Abdel Aziz | Metiadi Bouras
The study was conducted in Tartous governorate, Syria through a simple random sample of greenhouse cucumber and pepper farmers included 225 farmers spread over 35 villages within Tartous district, and a sample of vegetables marketers included 10 wholesale marketers and 10 retailers within the governorate, for the agricultural season 2009 / 2010.The objective of this research is to study and estimate marketing margin and marketing efficiency of greenhouse crops (cucumber and pepper), being one of the most important indicators on the performance of the marketing process, and that through the study of the costs of marketing functions performed during the whole marketing process.The marketing margin and marketing efficiency were estimated based on quantitative indicators that are suitable with the research nature.The study showed low marketing margin for marketing circles in general due to lower selling prices, while the value of the marketing margin for the entire marketing process for the greenhouse cucumber and pepper crops amount of 14.98 S.P.kg-1 and 17.72 S.P.kg-1. The study also demonstrated high marketing efficiency due to lower marketing costs.
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