Analysis of the market values of Lemeška Spa: importance and possibility of renewal through the cluster system
2020
Cvijanović, Drago | Gajić, Tamara | Subić, Jonel | Jeločnik, Marko | Andrei, Jean Vasile
Analysis of the market values of Lemeška spa: importance and possibility of renewal through the cluster system After the II World War, with the development of medicine and awareness of the value of medicinal thermal waters, the trend of spa tourism was gaining enormous proportions. As for Vojvodina, this trend has never had an upward movement. There was no interest from social and economic organizations for greater invest ments in tourist offer, and the spas survived only by joining health institutions. Visitors no longer had enough of the standard offer placed on the market, and spas became the seat of social tourism. The authors of the paper presented part of their long-term research, related to the analysis of market values and the possibility of renovation of Lemeška Spa. More specifically, only part of feasibility study and re search of the authors, which were done for the needs of the Spa restoration project, in collaboration with the city of Sombor (collaboration of Serbia and Hungary) are presented. The aim of the paper is to show the importance of reconstruction of the spa facility, both for Vojvodina itself and for the wider tourist market, and to point out the importance of the cluster system in the tourist positioning of Lemeška Spa.
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