Research on the Operation Mechanism and Promotion Path of Crowdfunding for Rural Tourism
2022
DONG Hongxia | WANG Hui
This paper studies the operation mechanism of crowdfunding for rural tourism from three aspects: the main body of crowdfunding for rural tourism, driving factors and operating stage. At the same time, this paper analyzes the operation risk of crowdfunding for rural tourism from five aspects: legal risk, information asymmetry risk, capital security risk, interest subject conflict risk and industry development risk. It also puts forward measures and suggestions on the promotion of crowdfunding for rural tourism from four aspects: improving market awareness, providing professional services, issuing relevant laws and regulations and regulating the development of the industry.
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