Utilizing communication to support development
1981
Woods, J.L.
This paper proposes a third generation communication technical assistance programme to help governments bring about a better operational linkage between development programmes and communications sources. Development workers must be encouraged to apply all appropriate communications resources in ensuring the systematic flow of relevant information during the planning and implementation of development programmes. Communication workers must be motivated to activity support their country's development efforts and be trained to handle development messages properly. Communication support is only one element in the development process, but an important one for helping people understand, accept and properly apply new technology.
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