An evaluation of media strategies for research utilization [study conducted in the Philippines]
1982
Valdecanas, O.C. | Castaneda, C.Q. | Gruy, M.S. (National Science and Technology Authority, Bicutan, Taguig, Metro Manila (Philippines). Food and Nutrition Research Inst.)
Findings from content analysis of media releases and audience queries, interviews with media personnel, and data from accomplished questionnaires of reader-respondents provide direction for realizing the relative potential of various types mass media for promoting utilization of research findings. Recommendations are given to guide similar agencies in developing information materials for use by the media
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