The European fresh produce market challenges and responses for suppliers in the Mediterranean Basin
1987
Jones, S.F. (Produce Studies Ltd., Newbury, Berks (UK). Overseas Div.)
The purpose of the paper is to describe recent developments in the European fresh produce market and to consider the marketing implications of these developments for suppliers in the Mediterranean Basin countries such as Morocco, Tunisia, Egypt, Cyprus and Turkey. The European market is considered largely in terms of the European Community (EC) member states and particularly those which are the major importing countries, i.e. The United Kingdom (UK), West Germany, France and Netherlands
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