Rapid market appraisal, issues and experience with sweetpotato in Vietnam.
1992
Bottema, T.
Based on a large number of studies throughout Southeast Asia, including Vietnam, this paper argues that crop development and diversification of use reflect development of local, area specific economies, which are in a process of market formation and integration. Fresh consumption in the local rural economy and nearby urban centers constitute the major market for root and tuber crops in Vietnam. A variety of stages in market development is discernible. A rapid, cost-effctive adaptation of the survey method, Rapid Market Appraisal (RMA) is presented. This research instrument can be used to identify the place of farmers and entrepreneurs in the developing input and product markets. It is recommended to pay attention to market formation in agricultural planning as well as in agricultural research. Specific attention is drawn to the use of food balance sheets, agricultural linkages to industry and research on quality rewards.
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