Dimensions of agri-business competitiveness from the marketing perspective
1995
Anderson, B.L. (Victorian College of Agriculture and Horticulture, Longerenong (Australia))
Australia and New Zealand agribusiness seems poised on the threshold of great market opportunities. The fundamentals in terms of resources and economics are in place. All that remains is for the industry to take full advantage of the opportunities. This will require the industry getting itself in order by instilling the desire, providing the leadership, creating the vision, developing the strategy, re-thinking the marketing functions, and structuring organisations accordingly.
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