Industrial organization - An agribusiness analysis framework. An application to the Spanish meat demand
1993
Furitsch, H.P (Universidad Politecnica, Madrid (Spain))
The investigation is part of a more comprehensive joint research project of the Madrid Polytechnic University and the Munich Technic University with funds of the Volkswagen Foundation. The main methodical goal of the project consists in the application of survey methods in the demand analysis of agricultural products in Spain. Wheras in Germany there is ample experience in this field, survey methods so far have not been used in Spain to analyse the demand of agricultural products. The methodology used in the investigation is described in a more detailed way in advance. For a better understanding the analysis has been integrated in the framework provided by the Industrial Organization theory. This way it also can be compared more easily with other analyses of the different market sectors. The consumer survey which provides the data for the demand analysis is based on the following investigation objectives: 1. Food consumption patterns in Spain and position of meat and meat products in the consumption patterns, 2. Meat and meat products consumption quantities, 3. Prefered foods and prefered meats and meat products, 4. Consumer attitudes to food and nutrition and to meat and meat products, 5. Future meat and meat products consumption, 6. Relations between demographic variables, consumption patterns, preferences and attitudes on one side and meat and meat products consumption on the other side. The analysis of the obtained date will be carried out with the PC version of the SPSS statistical program package using the standard data analysis tools.
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