Greek consumer's behaviour to meat products | Le comportement des consommateurs grecs vis-a-vis de la consommation de la viande
1998
Tzimitra Kalogianni, I. (Aristotelian Univ. of Thessaloniki (Greece))
This research tries to identify consumers behaviour to meat products, in the Thessaloniki region, in Greece. The theory of consumer behaviour and the qualitative research, involving consumer group discussion, establish the basis for this work. The quantitative research shows that people like meat products, but avoid consumption of these for health reasons. The age of the consumers was found significantly related to some of their attitudes.
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