The Demand for Organic Fruit and Vegetable Products in EU Countries: a Survey of the Expectations of Market Agents
2001
Nucifora, A.M.D. (University of Catania (Italy). Dept. of Agricultural Economics) | Peri, I.
This study investigates the reasons for the relatively modest increase in the consumption of organic products in recent years. A survey has been carried out to explore the role of marketing issues in the consumption of organic fruit and vegetables in various EU countries. The results indicate that the demand for organic products is likely to remain small unless there will he a significant change in the marketing strategy of these products. Specifically, the results of our survey indicate that their consumption is unlikely to increase much unless prices for organic fruit and vegetables are reduced significantly and an effort is made to increase consumers' understanding of organic products and their certification. In addition, an improvement in the regularity of supplies is needed to expand of the role of large retailers in the marketing of these products
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