Comparative behavioural analysis of Greek olive oil consumers
1998
Apostolakis, I.
Data analysis techniques have been tried in this research examining Greek consumer perceptions and attitudes with respect to the olive oil product. Multidimentional data analysis and multicriteria techniques are utilised in determining market trends. An outline of the international and Greek olive oil and organic olive oil markets is presented. A market survey was conducted in the areas of Athens, Thessaloniki and Crete in order to record quantitative data preferences, purchasing criteria, buying procedures and attitudes towards olive oil users and their oil and fat consumption trends and habits are retrieved through the applied research procedures
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