The nature of start-ups: Theoretical aspects and an analysis of a survey of population in Latvia
2023
Vonoga, Aija | Zvaigzne, Anda | Cerpinska, Aija
A review of the available literature revealed that there was no information about public opinions on start-ups; therefore, the authors set the main aim to theoretically examine the nature of start-ups and identify the opinions of residents on start-ups in Latvia. The specific research tasks were defined as follows: 1) to conduct a theoretical review of literature on start-ups and the ecosystem thereof in Latvia; 2) to identify the knowledge and opinions of residents aged 18 to 75 about start-ups in Latvia. As part of the present research, the authors conducted a survey in Latvia to identify the population’s knowledge of start-ups, differences between start-ups and other kinds of enterprises as well as the role of start-ups in entrepreneurship. The research employed the monographic and descriptive methods, the descriptive statistics method and a sociological method – an Internet survey using quota sampling. The survey was conducted in January 2023 and involved 1005 respondents throughout Latvia. The survey found that most of the respondents (73%) generally knew or had heard about start-ups and, according to the respondents, the main features that distinguished start-ups from other kinds of enterprises were innovation (54%), use of modern technologies (48%) and fast growth (41%). 63% of the respondents who had heard about start-ups noted that the start-ups, compared with other kinds of enterprises, were generally important for further development of the business environment in Latvia.
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Editeur Latvia University of Life Sciences and Technologies
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