Cultural Adaptation and Social Media Promotion of Healthy Eating Guides for Spanish Speakers
2022
Maafs-Rodríguez, Ana | Otis, Brett | Mattei, Josiemer
The internet is a primary source of nutrition information in the US. Minorities and non-English speakers face a digital divide when accessing such information. We aimed to report on the reach of social media dissemination of the cultural adaptation of the evidence-based Kid's Healthy Eating Plate to Spanish-speaking Latinos and of previous versions. The adaptation was based on the Framework for Reporting Adaptations and Modifications-Expanded and was disseminated through social media platforms (116 days). Outcomes were impressions, shares, website link clicks, number of viewers, and access country. The kids’ culturally adapted version had 288,773 impressions and 1,227 shares on social media; the website was linked 9,763 times, predominantly through Facebook (Meta Platforms, Inc). User engagement and pageviews were mostly from Spain, Latin American countries, and the US. The cultural adaptation of healthy eating guidelines for Spanish-speaking children was accessed in the US and worldwide. Promotion through social media had a significant impact on its reach. Cultural adaptation and paid dissemination of evidence-based materials may help close the digital divide and promote health literacy in diverse populations.
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