The Nature and Determinants of Channel Levels in Cassava Tubers and Cassava Products Market in Southwest Nigeria
2012
Adejobi, A. O. | Adeyemo, V. A.
This study examined the nature and determinants of marketing channel levels in the cassava tuber and cassava products markets in the study area. A multistage sampling procedure was employed in selecting the respondents. The data collected were analyzed using descriptive statistics and multiple regression models. The results showed that there were a lot of differences in the socioeconomic characteristics of the cassava tuber marketers and cassava products marketers. The result of the regression analysis revealed that there were strong relationships between number of channel levels in cassava tuber/products markets and gender, access to market information, and number of products from the tuber and this underscores the importance of value addition along the value chain, which is likely to improve the income-earning capacity for households in this agro-allied subsector. It is recommended that there be deliberate policy efforts aimed at promoting functional and effective marketing information as well as value addition in the Cassava subsector.
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