Question order effects on subjective measures of quality of life
1995
The effects of question order on respondents' ratings of general and specific aspects of community life were assessed using data from separate mail surveys in Montana and Pennsylvania. The samples differed in locale, composition, and size and the relevant questions varied in number, format, and specific focus. Nevertheless, for both data sets the general question was more likely to be answered and more likely to receive positive responses when it was asked after--rather than before--the specific questions. There was some indication that carryover from the specific items to the general question responses were somewhat greater for those questions asked most recently and less for those asked earlier. Implications of these findings are discussed.
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